Q1(d) · UPSC Civil Services Mains 2025 · Sociology GS 1 · 10 marks · 2 min read

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Can Merton's reference group theory be relevant in understanding 'identity making' in digital world? Explain.

Topic: Sociological Thinkers: Karl Marx. Syllabus: Sociological Thinkers: Karl Marx — Historical materialism, mode of production, alienation, class struggle; Emile Durkheim — Division of labour, social fact, suicide, religion and society; Max Weber — Social action, ideal types, authority, bureaucracy, protestant ethic and the spirit of capitalism; Talcott Parsons — Social system, pattern variables; Robert K. Merton — Latent and manifest functions, conformity and deviance, reference groups; Mead — Self and identity. Same official PYQ from year-wise 2025 and Sociological Thinkers: Karl Marx.

Revision summary

Merton distinguishes membership groups from non-membership reference groups used as standards. Anticipatory socialisation is rehearsal for a group one hopes to join. Relative deprivation is discontent from comparison, not from absolute want. Digital feeds supply global, curated others for identity performance. Indian caste and coaching publics online show membership and aspiration at once. The theory stays relevant because platforms multiply comparative audiences.

Model answer

Introduction

  • Robert K. Merton’s reference group theory asks a simple question: with whom do people compare themselves when they judge who they are and what they deserve? The group need not be one they belong to. In a digital world the comparative other is often a feed of strangers, influencers and curated peers. Identity making online is therefore a Mertonian process of selection, anticipation and relative deprivation, not only a story about gadgets.

Body

Merton’s kit

  • A membership group is one the person actually belongs to: a college, a caste association, a workplace. A non-membership reference group is one used as a standard anyway: the civil-service batch one hopes to join, a global lifestyle class seen on Instagram. Anticipatory socialisation is the rehearsal of that group’s tastes and morals before entry, which Merton linked to mobility. Relative deprivation, developed with the American soldier studies and later with W. G. Runciman, is discontent produced by comparison, not by absolute lack. Positive reference groups attract; negative ones are the “not us” against which identity is drawn. George Herbert Mead’s significant others and Erving Goffman’s presentation of self sit beside Merton: identity is always audience-facing.

Digital identity making

Platforms multiply audiences and collapse them. A student in a small town can take a Korean pop fandom, a Delhi coaching-centre aesthetic, or a Silicon Valley founder as a non-membership reference group. Filters, follower counts and “stories” are props for anticipatory socialisation into a desired class or gender performance. Relative deprivation becomes chronic when the comparison set is global and edited. Caste and religious WhatsApp groups work as membership references that police honour, marriage and rumour. Hashtag publics can be negative reference groups for those who define themselves against “woke” or against “tradition”.

  • Merton already warned that the wrong reference group can produce anomie: goals are copied without the legitimate means. Digital identity making shows that pattern at speed. The theory remains relevant because it names the comparative mechanism; the platforms only enlarge the menu of others.

Flow diagram

flowchart TD
  SELF[Self] --> MG[Membership group]
  SELF --> NM[Non-membership reference]
  NM --> AS[Anticipatory socialisation]
  NM --> RD[Relative deprivation]
  FEED[Digital feed] --> NM

Conclusion

Merton’s reference groups, anticipatory socialisation and relative deprivation travel well into the digital world. Identity online is made by choosing audiences and measuring the self against them. The screen did not abolish the social psychology of comparison; it intensified it.

Quick related

Students also ask

  • Is the social stratification theory gender-blind? Elucidate.

    Next question in the 2025 paper (Q1). View answer →

  • Must a reference group be a real community?

    No. Merton allowed non-membership and even imaginary or statistical others. A digital following can serve that role.

  • Is this only about youth and Instagram?

    No. WhatsApp caste groups, professional LinkedIn selves and diaspora feeds are the same comparative mechanism.

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