Q5(b) · UPSC Civil Services Mains 2021 · Anthropology GS 2 · 10 marks · 1 min read

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Ethnic media and social awareness

Topic: Indigenous and exogenous processes of socio-cultural change in Indian society. Syllabus: 5.3 Indigenous and exogenous processes of socio-cultural change in Indian society: Sanskritization, Westernization, Modernization; Inter-play of little and great traditions; Panchayati Raj and social change; Media and Social change. Same official PYQ from year-wise 2021 and Indigenous and exogenous processes of socio-cultural change in Indian society.

Revision summary

Ethnic media speak a community’s language about its honour and rights. They carry FRA, reservation, and land news that national media skip. Church and language print historically built Naga and other publics. They can also harden exclusionary rumours. Article 29 is the cultural-legal space they occupy.

Model answer

Introduction

Ethnic media are newspapers, radio, and digital channels that speak in a community’s language and about its honour. They raise social awareness, and they can also harden a closed ethnic public.

Body

What they do

  • Tribal and regional papers, community radio, and church newsletters carry land, language, and job news that national Hindi or English media skip.
  • Script and song on FM and phones teach literacy and a named history, a path already seen in Naga and Mizo church print.
  • Awareness here means rights knowledge: FRA, reservation, and atrocity law travel faster when explained in the home tongue.

Politics of the message

  • Ethnic media can support constitutional claims, as language papers did after States Reorganisation.
  • They can also spread sons-of-the-soil exclusion and rumour. Awareness is not automatically civic.
  • Article 29 protects the right to conserve language and culture, which is the legal room in which ethnic media sit.

Limit

  • Ownership and literacy still skew to an ethnic middle class. The landless may hear the radio and still miss the form-filling.

Flow diagram

flowchart TD
  E[Ethnic media] --> A[Rights language literacy]
  E --> W[Closed ethnic public]
  A29[Article 29] --> E

Conclusion

Ethnic media make a community visible to itself and to the state. They raise rights awareness when they teach law; they raise walls when they teach only blood.

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Q1(e) · UPSC Mains 2025 · Anthropology GS 2 · 10 marks

Characteristics and communication between Little and Great Traditions.

Indigenous and exogenous processes of socio-cultural change in Indian society

Redfield’s Great Tradition is textual, specialist and pan-regional; the Little Tradition is local, oral and village or tribal. Marriott’s universalisation and parochialisation, and Srinivas’s Sanskritisation, describe the traffic between them. Vidyarthi’s Gaya sacred complex is a pilgrimage switchboard. Tribal festival-taking and sacred-grove law (FRA, PESA) are living two-way examples. The pair is a civilisation process, not two separate India.

Q4(a) · UPSC Mains 2024 · Anthropology GS 2 · 20 marks

What are the ethical concerns in biological and socio-cultural anthropology because of recent advances in AI and genetic research?

Indigenous and exogenous processes of socio-cultural change in Indian society

Genetic ethics: informed and community consent, privacy, no racial misuse of ancestry or aDNA, voluntary medical screening, strict control of heritable genome editing. Artificial intelligence ethics: biased classification, surveillance, loss of ethnographic anonymity, deepfakes and false cultural authority. ICMR, IRB, AAA and Nagoya-type benefit-sharing are the working rules. Do not treat genomes or models as a new Risley. Communities must be able to refuse sampling and recording.

Q3(a) · UPSC Mains 2023 · Anthropology GS 2 · 20 marks

"Sanskritization is a culture-bound concept." Critically comment to assess the strength and limitation of this concept in developing a theoretical framework to study social change.

Indigenous and exogenous processes of socio-cultural change in Indian society

Srinivas defined Sanskritisation as group copying of a higher caste’s ritual style to claim better rank. Its strength is empirical fit with Indian caste mobility and the little–great tradition traffic. It is culture-bound: it belongs to Hindu caste civilisation, not to all societies. Limits include conversion, non-Brahmin politics, class, and gender costs of new taboos. A theory of Indian social change needs Sanskritisation plus Westernisation, law, and conflict.

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