Why in news
- Ministry of Tourism launched the National Digital Tourism Stack and Dekho Apna Desh Campaign 2.0 on World Tourism Day 2026.
Key terms
Digital Public Infrastructure
Interoperable open digital technology platforms that enable public and private sector service delivery at scale.
Sustainable Tourism
Tourism management that minimizes environmental impact while generating long-term economic benefit for local communities.
Overtourism
Excessive growth of visitors that leads to overcrowding and degradation of local infrastructure and ecosystems.
Dekho Apna Desh
Central campaign launched to encourage domestic travel and showcase India's cultural and natural heritage.
What is the National Digital Tourism Stack?
- A Digital Public Infrastructure (DPI) initiative designed to unify tourism data, digital credentials, and service platforms across India.
- Integrates artificial intelligence and data-driven management tools to personalize travel experiences and streamline destination logistics.
Dekho Apna Desh Campaign 2.0
- Focuses on identifying, developing, and promoting alternative and lesser-known domestic destinations.
- Aims to redirect tourist traffic away from over-congested heritage sites toward local community-led tourism eco-systems.
Why it matters
- Adapts India's proven DPI model to the service sector, expanding economic opportunities for regional entrepreneurs, artisans, and rural youth.
Prelims facts
- National Digital Tourism Stack leverages Digital Public Infrastructure principles for travel management.
- Dekho Apna Desh 2.0 prioritizes alternative domestic destinations over congested tourist hubs.
Mains discussion
- Application of Digital Public Infrastructure (DPI) to diversify rural economic growth through sustainable tourism.
Source: PIB
Same topic · past papers
UPSC has asked this before
These previous-year questions sit on the same topic. Open one to practise the earlier ask.
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2023 · Q100 · General Studies · 2 marks
Consider the following statements about G- 20: 1. The G-20 group was originally established as a platform for the Finance Ministers and Central Bank Governors to discuss the international economic and financial issues. 2. Digital public infrastructure is one of India's G-20 priorities. Which of the statements given above is/are correct? -
2026 · Q53 · General Studies · 2 marks
Ms. X is a mid-level civil service official working in the urban development department of a major city. Recently, she was involved in approving a contract for a public infrastructure project - a new community park. During the approval process, she received a piece of confidential information indicating that one of the shortlisted contractors had a history of poor workmanship and allegations of corruption in other cities, though nothing had been legally proven. The Head of the Department, Mr. Y, advised her not to disclose this information to the project committee or the public because it could delay the project and damage the city's reputation. However, Ms. X believed that withholding such information compromised transparency and public trust. What amongst the following should Ms. X do now? 1. Immediately disclose the information to the project committee and the public 2. Recommend removing the contractor from the shortlist to protect the project's integrity 3. Propose a 'limited disclosure' to an oversight committee, while keeping the information confidential from the public for the time being Select the answer using the code given below: -
2026 · Q24 · General Studies · 2 marks
In what way(s) does the Vizhinjam International Seaport represent a structural shift in India's maritime trade and logistics policy? 1. By functioning exclusively as a domestic cargo hub to reduce reliance on coastal shipping and eliminate the need for foreign collaborations. 2. By focusing primarily on passenger cruise tourism and heritage shipping to increase Kerala's profile as a maritime heritage destination. 3. By leveraging its natural deep draft and strategic location to reduce dependence on foreign trans-shipment ports, enhance revenue retention, and reposition India in regional maritime trade. Select the answer using the code given below: -
2025 · Q92 · General Studies · 2 marks
Consider the following statements in respect of BIMSTEC : I. It is a regional organization consisting of seven member States till January 2025. II. It came into existence with the signing of the Dhaka Declaration, 1999. III. Bangladesh, India, Sri Lanka, Thailand and Nepal are founding member States of BIMSTEC. IV. In BIMSTEC, the subsector of 'tourism' is being led by India. Which of the statements given above is/are correct? -
2025 · Q96 · General Studies · 2 marks
Consider the following pairs : I. International Year of the Woman Farmer : 2026 II. International Year of Sustainable and Resilient Tourism : 2027 III. International Year of Peace and Trust : 2025 IV. International Year of Asteroid Awareness and Planetary Defence : 2029 How many of the pairs given above are correctly matched?