As an administrator, develop an intervention programme for attitude change in "Corruption-Free India".

Diagnosis

• Attitudes here are cognitive (everyone takes), affective (shame or swagger about a cut), and behavioural (the hand that pays).
• Change fails if it lectures the clerk and leaves the citizen’s “speed money” habit untouched, or the reverse.
• Example: a city that only hangs a hoarding while files still need a fixer has not begun.

Programme design (12–18 months)

• Name: a district “Right, not fee” mission with a published baseline: average days for five high-bribe services, and a social-audit sample.
• Segment: frontline staff, contractors, students, user groups (ration, licences, police verification), and seniors whose silence is a cue.

Interventions

• Structural first: e-sign, time-stamped queues, Direct Benefit Transfer, published fees, and a single-window so that the attitude has fewer feeding sites.
• Social learning: identify honest natural leaders in each office; public, specific praise; transfer protection for a documented refusal of a bribe.
• Persuasion: short, local stories, not a Delhi film only — a widow paid on day three; a contractor who lost a bid and still got a speaking order.
• Education: school and college modules on public money as trust; a student social-audit internship with a real GP file, not a quiz only.
• Norms: citizen-charter boards that name the officer and the day; a monthly open house where delay is explained, not denied.
• Deterrence with fairness: swift, visible departmental action on a petty demand, and a parallel big-file probe, so the attitude does not become “only the small are caught.”
• Family and peer: a pledge that includes spouses not collecting “goodwill”; staff unions as partners, not as the enemy.
• Example: Hyderabad’s once-reformed registration counters and some RTO e-slots show that when the cue to pay disappears, the attitude rusts.

Ethics of the programme

• No naming and shaming of the poor payer who was coerced.
• No communal or caste targeting dressed as vigilance.
• Measure attitude, not only FIRs: repeat-user surveys, mystery audits, and staff self-reports with amnesty for past petty confession plus a hard stop.

Sustainability

• Budget a grievance officer, not only a launch day.
• Tie the collector’s review to the five-service timeline, not to the number of banners.