Why in news
- Ministry of Tourism launched the National Digital Tourism Stack and Dekho Apna Desh Campaign 2.0 on World Tourism Day 2026.
Key terms
Digital Public Infrastructure
Interoperable open digital technology platforms that enable public and private sector service delivery at scale.
Sustainable Tourism
Tourism management that minimizes environmental impact while generating long-term economic benefit for local communities.
Overtourism
Excessive growth of visitors that leads to overcrowding and degradation of local infrastructure and ecosystems.
Dekho Apna Desh
Central campaign launched to encourage domestic travel and showcase India's cultural and natural heritage.
What is the National Digital Tourism Stack?
- A Digital Public Infrastructure (DPI) initiative designed to unify tourism data, digital credentials, and service platforms across India.
- Integrates artificial intelligence and data-driven management tools to personalize travel experiences and streamline destination logistics.
Dekho Apna Desh Campaign 2.0
- Focuses on identifying, developing, and promoting alternative and lesser-known domestic destinations.
- Aims to redirect tourist traffic away from over-congested heritage sites toward local community-led tourism eco-systems.
Why it matters
- Adapts India's proven DPI model to the service sector, expanding economic opportunities for regional entrepreneurs, artisans, and rural youth.
Prelims facts
- National Digital Tourism Stack leverages Digital Public Infrastructure principles for travel management.
- Dekho Apna Desh 2.0 prioritizes alternative domestic destinations over congested tourist hubs.
Mains discussion
- Application of Digital Public Infrastructure (DPI) to diversify rural economic growth through sustainable tourism.
Source: PIB
Same topic · past papers
UPSC has asked this before
These previous-year questions sit on the same topic. Open one to practise the earlier ask.
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2020 · Q123 · UPPGS
The main objective of sustainable tourism is -
2020 · Q145 · UPPGS
The Travel and Tourism Competitive Index (TTCI) is released by